1. seriousness   INNOVATION   IMPUDENCE   INTEGRITY   GRAVITY   Hint Half-n-half Clue   2. focus on physical comforts   MISNOMER   INCEPTION   MATERIALISM   NOVELTY   Half-n-half Clue   3. beginning   LONGEVITY   INCEPTION   NOVICE   IMPUDENCE   Half-n-half Clue   4. incorrect name   IMPETUS   MISANTHROPE   MISNOMER   IDIOSYNCRASY   Half-n-half Clue   5. disgrace   INCEPTION   IGNOMINY   HERESY   LOBBYIST   Half-n-half Clue   6. narrow-mindedness   HAUGHTINESS   HEDONIST   IMPETUS   INSULARITY   Half-n-half Clue   7. rejoicing   JUBILATION   GRAVITY   NOVICE   IGNOMINY   Half-n-half Clue